kachwaha.com :: photography by sangram kachwaha:

Resume Accomplishments Nine+ years of progressive program, project and team management experience within online communications and technology In-depth knowledge and client management / business development experience in SEM, SEO and Online Advertising Seven+ years experience growing large-spend clients and account management teams within start-up companies Successful launch, growth and management of domestic and international client service teams Consistently responsible for development of: international business, internal processes and training In current position, grew Tier-1 client account from $60K to $1 Million in monthly search spend (1,670% increase) In 2006, effectively managed over $22 Million in search marketing spend Contact Info: resume {at} kachwaha.com
Efficient Frontier Senior Account Manager, 2005 - Present Current Clients: Quicken Loans, Expedia CA, Hotels CA, CPS Loans, Pronto.com, Acceller, Mbira
Atlas, a division of aQuantive, Inc., New York, NY Account Manager, Search, 2004 - 2005 Promoted to international managerial role responsible for seamless delivery of Atlas Search technology to: US, Europe and Australia Solely supervised client service teams in London, Sydney, NYC and Seattle to ensure proper execution of Atlas Search solution Created "Benefits of SEM" and "Why Your Company Needs Atlas Search" corporate sales presentations for US and Australian business development Solely wrote, published, and updated complete process documentation for Atlas Search implementation and management Worked with remote Atlas Search engineering and marketing teams to create new product release roadmaps based upon client feedback Evaluated numerous NYC office real estate properties and worked with architects and designers to create a new functional, pleasing Atlas office Solely managed new East Coast search clients through the implementation process Conducted off-site internal and external search training (Atlas Search as well as online search knowledge) throughout North America Account Manager, 2003 - 2004 Clients: including but not exclusive to: JP Morgan Chase, Starwood Hotels, Eisner Interactive, Bernstein Rein Advertising Inc., Homestead Suites, Oasis Advertising (Dentsu Inc.), Waterfront Media, DiscountTire.com, Blue Ribbon Consulting In new role on software solutions side of marketing, traveled extensively throughout US and Canada to build client relationships with both direct advertisers and advertising agencies Solely responsible for client's: successful transition to Atlas technology, account retention and growth Exceeded client goals and success metrics (e.g. ROI) through development of custom strategies such as targeting and segmentation Wrote and presented external and internal seminars on the following topics: new product release training, data analysis and general benefits of online advertising Interviewed candidates for client service executive management position as well as peer and junior client service positions Mentored junior client services managers and traffickers
The Digital Edge, a division of Young & Rubicam, New York, NY Media Strategist, 2000 - 2002 Clients: Accenture, Bristol-Myers Squibb Company, Dr Pepper/Seven Up, Ericsson, Paramount Pictures, Pizza Hut/KFC, Showtime Channel, Sony Electronics, Xerox, BrokerageAmerica, Culligan International Company, Rémy Martin Amérique, Rockwell FirstPoint Contact Developed, presented and executed B2C and B2B online media campaigns for diverse client accounts exceeding $50 Million Selected to draft external pitches and present growth plans for The Digital Edge corporate business development team Supervised and trained teams of media planners, media buyers and market researchers Researched, analyzed and implemented wireless/mobile initiatives for clients Spearheaded agency billing project designed to more efficiently manage client accounts Directed and monitored bi-weekly tracking and optimization of numerous concurrently-running campaigns Acted as primary liaison among: clients, creative agencies and vendors
media.com (presently Beyond Interactive), a division of Grey Worldwide, New York, NY Interactive Media Assistant Manager, 2000 Clients: Wal-Mart, Hasbro, KraftKids, M&M/Mars, autobytel.com, GlobalStar, OneSoft, Telcordia, thegolfwarehouse.com Promoted from Interactive Media Assistant to Interactive Media Assistant Manager within six months allowing for independent management of online media campaigns Planned, negotiated and purchased interactive media Monitored and optimized campaigns, drafting bi-weekly campaign performance reports and analyses for all clients Interactive Media Assistant, 1999 Assisted creating media plans for new business pitches Researched and analyzed client and agency competitor markets Drafted both internal and client billing and budget reports
First Insight Securities, Cincinnati, OH Trader Liaison and Web Master, 1998 - 1999 Investigated and presented new technology options to firm's principals Designed, created and maintained an educational and marketing-driven web site for the firm Provided traders with new technology training and full-time technical support in busy equities trading-floor environment Executed NYSE stock trading orders directly to the exchange floor
University of Cincinnati: Cincinnati, OH 1999 Bachelor of Business Administration in Marketing and International Business Dean's List Vice President of Advertising, University of Cincinnati American Marketing Association Vice President Recruiting, College of Business Administration Tribunal Treasurer, University of Cincinnati Amnesty International Member, Beta Gamma Sigma Honor Society for Collegiate Schools of Business Member, Golden Key National Honor Society Member, Alpha Kappa Psi Business Fraternity
National Institute of Information Technology (NIIT): New Delhi, India 1993-1995 Professional Diploma in Computer Programming--C++, Java, SQL
Alliance Française de Delhi,: New Delhi, India 1993-1994 Certificat de Française Moyen--One year diploma in intensive French
Special Skills and Experience Search Engine Tools: Google AdWords/AdSense , Yahoo Panama, MSN AdCenter, ASK, MIVA Software: Efficient Frontier, Google Adwords Editor, SearchIgnite, Atlas, Atlas Search, DoubleClick DFA, MS Office 2007, MS FrontPage, MS Publisher, Adobe (Illustrator, Photoshop, Dreamweaver Flash), HTML, Linux, Donovan Data System Research Tools: Hitwise, Yahoo! Buzz, @Plan, MediaMetrix, Nielsen Netratings, Interwatch, AdRelevance, MRI Languages: English, Hindi, Proficient in French Activities: Scuba (SSI Open Water, Enriched Air Nitrox, Dry Suit Diving), Photography (35mm, Medium Format, Digital)