kachwaha.com :: photography by sangram kachwaha:

Resume Accomplishments Ten + years of progressive program, project and team management experience within online communications and technology In-depth knowledge and client management / business development experience in SEM, SEO and Online Advertising Eight + years experience growing large-spend clients and account management teams within start-up companies Successful launch, growth and management of domestic and international client service teams Consistently responsible for development of: international business, internal processes and training Contact Info: resume {at} kachwaha.com
Glazer Enterprises, Inc. (GEI), New York, NY Partner & Search Marketing Director, 2007 - Present
Efficient Frontier Senior Account Manager, 2005 - Present Current Clients: Quicken Loans, Expedia CA, Hotels CA, CPS Loans, Pronto.com, Acceller, Mbira Grew Tier-1 client account from $60K to $1 Million in monthly search spend (1,670% increase) Effectively managed over $22 Million in annual search marketing spend Responsible for founding the New York office and acting as sole NY client services manager during employee recruitment Increased two Tier-1 clients' qualified leads by 215% and 101%, respectively, in one year Grew a Tier-1 client's monthly search spend by 78% to $800K in 2006 Proactively managed over $3 Million of monthly search spend Worked with third-party outsourcing company in India to streamline client reporting services Represented and pitched Efficient Frontier at numerous search and online advertising conferences throughout US For all clients, found efficiencies and increased ROI through innovative solutions such as: Geo Targeting, Ad copy testing, etc., resulting in award of many new sectors of client business Developed and implemented new employee training schedule (lead classes teaching employees: EF reporting interface, how to read and interpret reports, and how to troubleshoot client problems) Served as primary local IT support- solely responsible for setting up NY office wireless network and for providing ongoing local IT and software support and training (operating system issue resolution; software installations / upgrades; Excel, Power Point, HTML training)
Atlas, a division of aQuantive, Inc., New York, NY Account Manager, Search, 2004 - 2005 Promoted to international managerial role responsible for seamless delivery of Atlas Search technology and new product release roadmaps to US, Europe and Australia Solely managed East Coast search clients and supervised client service teams in London, Sydney, NYC and Seattle to ensure proper execution of Atlas Search solution Created "Benefits of SEM" and "Why Your Company Needs Atlas Search" corporate sales presentations for US and Australian business development Wrote, published, and updated complete process documentation for Atlas Search implementation and management Evaluated numerous NYC office real estate properties and worked with architects and designers to create a new functional, pleasing Atlas office Conducted off-site internal and external search training (Atlas Search as well as online search knowledge) throughout North America Account Manager, 2003 - 2004 Clients: including but not exclusive to: JP Morgan Chase, Starwood Hotels, Eisner Interactive, Bernstein Rein Advertising Inc., Homestead Suites, Oasis Advertising (Dentsu Inc.), Waterfront Media, DiscountTire.com, Blue Ribbon Consulting Traveled extensively throughout US and Canada to build client relationships with both direct advertisers and advertising agencies Served as primary resource for client's successful transition to Atlas technology, account retention and growth Exceeded client goals and success metrics (e.g. ROI, ROAS) through development of custom strategies such as targeting and segmentation Authored and presented external and internal seminars on the following topics: new product release training, data analysis and general benefits of online advertising Interviewed candidates for client service executive management position as well as peer and junior client service positions Mentored junior client services managers and traffickers
The Digital Edge, a division of Young & Rubicam, New York, NY Media Strategist, 2000 - 2002 Clients: Accenture, Bristol-Myers Squibb Company, Dr Pepper/Seven Up, Ericsson, Paramount Pictures, Pizza Hut/KFC, Showtime Channel, Sony Electronics, Xerox, BrokerageAmerica, Culligan International Company, Rémy Martin Amérique, Rockwell FirstPoint Contact Developed and executed B2C and B2B online media campaigns for diverse client accounts exceeding $50 Million Selected to draft external pitches and present growth plans for The Digital Edge corporate business development team Supervised and trained teams of media planners, media buyers and market researchers Researched, analyzed and implemented wireless/mobile initiatives for clients Spearheaded agency billing project designed to more efficiently manage client accounts Directed and monitored bi-weekly tracking and optimization of numerous concurrently-running campaigns
media.com (presently Beyond Interactive), a division of Grey Worldwide, New York, NY Interactive Media Assistant Manager, 2000 Clients: Wal-Mart, Hasbro, KraftKids, M&M/Mars, autobytel.com, GlobalStar, OneSoft, Telcordia, thegolfwarehouse.com Promoted from Interactive Media Assistant to Interactive Media Assistant Manager within six months allowing for independent management of online media campaigns Planned, negotiated and purchased interactive media Monitored and optimized campaigns, drafting bi-weekly campaign performance reports and analyses for all clients Interactive Media Assistant, 1999 Assisted creating media plans for new business pitches Researched and analyzed client and agency competitor markets Drafted both internal and client billing and budget reports
First Insight Securities, Cincinnati, OH Trader Liaison and Web Master, 1998 - 1999 Investigated and presented new technology options to firm's principals Designed, created and maintained an educational and marketing-driven web site for the firm Provided traders with new technology training and full-time technical support in busy equities trading-floor environment Executed NYSE stock trading orders directly to the exchange floor
University of Cincinnati: Cincinnati, OH 1999 Bachelor of Business Administration in Marketing and International Business Dean's List Vice President of Advertising, University of Cincinnati American Marketing Association Vice President Recruiting, College of Business Administration Tribunal Treasurer, University of Cincinnati Amnesty International Member, Beta Gamma Sigma Honor Society for Collegiate Schools of Business Member, Golden Key National Honor Society Member, Alpha Kappa Psi Business Fraternity
National Institute of Information Technology (NIIT): New Delhi, India 1993-1995 Professional Diploma in Computer Programming--C++, Java, SQL
Alliance Française de Delhi,: New Delhi, India 1993-1994 Certificat de Française Moyen--One year diploma in intensive French
Special Skills and Languages Search Engine Tools: Google AdWords/Analytics , Yahoo Panama, MSN AdCenter, ASK, MIVA Software: Efficient Frontier, Google Adwords Editor, SearchIgnite, Atlas, Atlas Search, DoubleClick DFA, MS Office 2007, MS Publisher, Illustrator CS3, Photoshop CS3, Dreamweaver CS3, Flash, HTML, Donovan Data System, Windows, Linux & Macintosh systems Research Tools: Hitwise, Yahoo! Buzz, comScore MediaMetrix, Nielsen Media, MRI Languages: English, Hindi, Proficient in French Activities: Scuba (SSI Open Water, Enriched Air Nitrox, Dry Suit Diving), Photography (35mm, Medium Format, Digital)