Resume




Accomplishments

  • Nine+ years of progressive program, project and team management experience within online communications and technology
  • In-depth knowledge and client management / business development experience in SEM, SEO and Online Advertising
  • Seven+ years experience growing large-spend clients and account management teams within start-up companies
  • Successful launch, growth and management of domestic and international client service teams
  • Consistently responsible for development of: international business, internal processes and training
  • In current position, grew Tier-1 client account from $60K to $1 Million in monthly search spend (1,670% increase)
  • In 2006, effectively managed over $22 Million in search marketing spend

Contact Info: resume {at} kachwaha.com




sangram kachwaha resume

Efficient Frontier

Senior Account Manager, 2005 - Present
Current Clients: Quicken Loans, Expedia CA, Hotels CA, CPS Loans, Pronto.com, Acceller, Mbira








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Atlas, a division of aQuantive, Inc., New York, NY

Account Manager, Search, 2004 - 2005
  • Promoted to international managerial role responsible for seamless delivery of Atlas Search technology to: US, Europe and Australia
  • Solely supervised client service teams in London, Sydney, NYC and Seattle to ensure proper execution of Atlas Search solution
  • Created "Benefits of SEM" and "Why Your Company Needs Atlas Search" corporate sales presentations for US and Australian business development
  • Solely wrote, published, and updated complete process documentation for Atlas Search implementation and management
  • Worked with remote Atlas Search engineering and marketing teams to create new product release roadmaps based upon client feedback
  • Evaluated numerous NYC office real estate properties and worked with architects and designers to create a new functional, pleasing Atlas office
  • Solely managed new East Coast search clients through the implementation process
  • Conducted off-site internal and external search training (Atlas Search as well as online search knowledge) throughout North America

Account Manager, 2003 - 2004
Clients: including but not exclusive to: JP Morgan Chase, Starwood Hotels, Eisner Interactive, Bernstein Rein Advertising Inc., Homestead Suites, Oasis Advertising (Dentsu Inc.), Waterfront Media, DiscountTire.com, Blue Ribbon Consulting
  • In new role on software solutions side of marketing, traveled extensively throughout US and Canada to build client relationships with both direct advertisers and advertising agencies
  • Solely responsible for client's: successful transition to Atlas technology, account retention and growth
  • Exceeded client goals and success metrics (e.g. ROI) through development of custom strategies such as targeting and segmentation
  • Wrote and presented external and internal seminars on the following topics: new product release training, data analysis and general benefits of online advertising
  • Interviewed candidates for client service executive management position as well as peer and junior client service positions
  • Mentored junior client services managers and traffickers




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The Digital Edge, a division of Young & Rubicam, New York, NY

Media Strategist, 2000 - 2002
Clients: Accenture, Bristol-Myers Squibb Company, Dr Pepper/Seven Up, Ericsson, Paramount Pictures, Pizza Hut/KFC, Showtime Channel, Sony Electronics, Xerox, BrokerageAmerica, Culligan International Company, Rémy Martin Amérique, Rockwell FirstPoint Contact
  • Developed, presented and executed B2C and B2B online media campaigns for diverse client accounts exceeding $50 Million
  • Selected to draft external pitches and present growth plans for The Digital Edge corporate business development team
  • Supervised and trained teams of media planners, media buyers and market researchers
  • Researched, analyzed and implemented wireless/mobile initiatives for clients
  • Spearheaded agency billing project designed to more efficiently manage client accounts
  • Directed and monitored bi-weekly tracking and optimization of numerous concurrently-running
  • campaigns
  • Acted as primary liaison among: clients, creative agencies and vendors




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media.com (presently Beyond Interactive), a division of Grey Worldwide, New York, NY

Interactive Media Assistant Manager, 2000
Clients: Wal-Mart, Hasbro, KraftKids, M&M/Mars, autobytel.com, GlobalStar, OneSoft, Telcordia, thegolfwarehouse.com
  • Promoted from Interactive Media Assistant to Interactive Media Assistant Manager within six months allowing for independent management of online media campaigns
  • Planned, negotiated and purchased interactive media
  • Monitored and optimized campaigns, drafting bi-weekly campaign performance reports and analyses for all clients

Interactive Media Assistant, 1999
  • Assisted creating media plans for new business pitches
  • Researched and analyzed client and agency competitor markets
  • Drafted both internal and client billing and budget reports




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First Insight Securities, Cincinnati, OH

Trader Liaison and Web Master, 1998 - 1999
  • Investigated and presented new technology options to firm's principals
  • Designed, created and maintained an educational and marketing-driven web site for the firm
  • Provided traders with new technology training and full-time technical support in busy equities trading-floor environment
  • Executed NYSE stock trading orders directly to the exchange floor




University of Cincinnati: Cincinnati, OH 1999

Bachelor of Business Administration in Marketing and International Business
  • Dean's List
  • Vice President of Advertising, University of Cincinnati American Marketing Association
  • Vice President Recruiting, College of Business Administration Tribunal
  • Treasurer, University of Cincinnati Amnesty International
  • Member, Beta Gamma Sigma Honor Society for Collegiate Schools of Business
  • Member, Golden Key National Honor Society
  • Member, Alpha Kappa Psi Business Fraternity




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National Institute of Information Technology (NIIT): New Delhi, India 1993-1995

Professional Diploma in Computer Programming--C++, Java, SQL




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Alliance Française de Delhi,: New Delhi, India 1993-1994

Certificat de Française Moyen--One year diploma in intensive French




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Special Skills and Experience

  • Search Engine Tools: Google AdWords/AdSense , Yahoo Panama, MSN AdCenter, ASK, MIVA
  • Software: Efficient Frontier, Google Adwords Editor, SearchIgnite, Atlas, Atlas Search, DoubleClick DFA, MS Office 2007, MS FrontPage, MS Publisher, Adobe (Illustrator, Photoshop, Dreamweaver Flash), HTML, Linux, Donovan Data System
  • Research Tools: Hitwise, Yahoo! Buzz, @Plan, MediaMetrix, Nielsen Netratings, Interwatch, AdRelevance, MRI
  • Languages: English, Hindi, Proficient in French
  • Activities: Scuba (SSI Open Water, Enriched Air Nitrox, Dry Suit Diving), Photography (35mm, Medium Format, Digital)